Every B2C company's goal is to optimize its funnel — finding the best possible variant at every step: the right price, offer, message, or paywall, all to improve LTV / CAC.
Testing every possible variant in the real world is impossible. It would take too long, cost too much — and by the time the results come in, the market has already moved.
OpenHuman creates a virtual world of your commercial ecosystem: your customers, target audience, competitors, and channels.
It's calibrated with your own customer data and past experiments, so it behaves like your actual market.
Inside this world you can test any funnel variant and instantly understand its impact on conversion, retention, and LTV — then launch the strongest with confidence.
We've already helped leading web & mobile companies generate millions in incremental revenue.
Each simulation is populated with thousands of agents representing your customer archetypes. They have memory, apply game theory, respond to social influence, compare options, and make choices at each step — so they mimic real human behaviour.
We launch the agents into your funnel and record how they move across every gate, and how they retain during a trial or subscription.
Because this is a behavioural simulation, you don't just see which variant won — you see why. You get reasoning traces at the archetype level: which customer types reacted, what changed their behaviour, and what made them convert, retain, or spend more.
OpenHuman can run autonomously, exploring thousands of possible variants to find the ones most likely to win — and agentically deploy them to your funnel, at the speed of thought.
Instead of guessing, waiting, and cannibalising your funnel with traditional A/B testing, OpenHuman lets you simulate, understand, and launch the best growth decision before your customers ever see it.
We offer free pilots. Leave your details and we'll be in touch.